_2026年8月11日更新：_ChatGPT Ads 现已在美国、墨西哥、巴西、日本和韩国上线。我们将在今年继续扩展到更多市场。
_2026年5月7日更新：_ 未来几周，我们计划将 ChatGPT 中的广告试点扩展到英国、墨西哥、巴西、日本和韩国。
这些试点将帮助我们了解不同地区的有效做法，以便在扩展过程中持续改进体验。
如果您是企业，并有意在这些新市场投放 ChatGPT 广告，请访问openai.com/advertisers/注册以获取更多更新。
_2026年3月26日更新：_我们的广告试点专注于在维护消费者信任、实用性和用户控制的同时，支持更广泛地访问 ChatGPT。在我们的广告原则指导下，早期结果令人鼓舞。我们看到消费者信任指标未受影响，广告关闭率低，并且随着我们从反馈中学习，广告的相关性持续提升。这些积极信号支持我们进入试点的下一阶段。
未来几周，我们将开始扩展到美国以外的市场，首先在加拿大、澳大利亚和新西兰启动试点。我们将在每个市场审慎推进，从实际使用中学习，并随时调整。我们希望今年能继续扩展到更多市场。
如果您是企业，并有意在这些新市场投放 ChatGPT 广告，请访问openai.com/advertisers/注册以获取更多更新。
随着试点的扩展，我们的核心原则保持不变：ChatGPT 的回答保持独立和公正，对话保持私密，用户对其体验保持有意义的控制。
最初发布于2026年2月9日
今天，我们开始在美国测试 ChatGPT 中的广告。该测试面向 Free 和 Go 订阅层级中已登录的成年用户。Plus、Pro、Business、Enterprise 和 Education 层级将不会出现广告。广告不会影响 ChatGPT 为您提供的回答，我们会将您与 ChatGPT 的对话对广告商保密。我们的目标是让广告支持更广泛地访问更强大的 ChatGPT 功能，同时维护人们对 ChatGPT 在处理重要和个人事务上的信任。我们从测试开始，以学习、倾听并确保体验正确。
我们此前分享了指导我们在 ChatGPT 中广告投放方法的原则。本次测试将这些原则付诸实践，以便我们开始从实际使用中学习：
使命对齐
ChatGPT 被数亿人用于学习、工作和日常决策。保持 Free 和 Go 层级的快速和可靠需要大量的基础设施和持续投资。广告有助于为这项工作提供资金，通过更高质量的免费和低成本选项支持更广泛地访问 AI，并使我们能够持续改进随时间提供的智能和能力。如果您不希望看到广告，可以升级到 Plus 或 Pro 计划，或者在 Free 层级中选择退出广告，以换取更少的每日免费消息数量。
回答独立性
广告不会影响 ChatGPT 为您提供的回答。回答基于对您最有帮助的内容进行优化。当您看到广告时，它们始终被明确标记为赞助内容，并与自然回答在视觉上区分开。
在测试期间，我们通过将广告商提交的广告与您的对话主题、过往聊天记录以及过往与广告的互动进行匹配来决定展示哪些广告。例如，如果您正在研究食谱，您可能会看到餐包或杂货配送的广告。如果有多个广告商，我们将选择与您的聊天最相关的一个首先展示给您。
对话隐私
广告的设计尊重您的隐私。广告商无法访问您的聊天内容、聊天历史、记忆或个人详细信息。广告商仅接收关于其广告表现的汇总信息，例如展示次数或点击次数。
在测试期间，我们不会在用户告知我们或我们预测其未满18岁的账户中展示广告，并且广告不会出现在健康、心理健康或政治等敏感或受监管主题附近。随着保障措施的成熟以及我们从测试中学习，我们将负责任地扩展。
随着我们广告项目的长期发展，保护用户隐私和安全仍将是我们设计和扩展的核心，包括防止窄众广告定向的护栏。我们将继续审慎选择允许加入广告商计划的对象，并建立保护措施以降低诈骗和其他有害或误导性广告的风险。
选择与控制
您可以控制您在 ChatGPT 中看到的广告，包括关闭广告、分享反馈、了解您看到特定广告的方式和原因、一键删除您的广告数据，以及随时管理广告个性化设置。
长期价值
人们在使用ChatGPT时，往往正处于积极探索选项、比较想法或努力做出决策的过程中。在这些时刻，广告可以帮助人们发现来自各种规模企业的相关产品或服务，这些正是他们可能会喜欢的。我们将根据早期的广告表现和反馈，持续提升广告的相关性，同时始终保持广告与ChatGPT回答之间的清晰界限，并保护您的数据隐私。
更广泛地说，我们看到了广告在ChatGPT中为人们带来独特价值的潜力。在对话式界面中，广告可以更具相关性和实用性，将人们与他们正在尝试做的事情自然契合的新产品和服务连接起来。
下一步计划
我们此次测试的重点在于学习。我们密切关注反馈，以确保广告在扩展之前能够显得有用，并自然融入ChatGPT的体验中。
对于企业而言，我们刚刚开始探索不同类型组织如何以增值的方式参与ChatGPT体验。随着时间的推移，我们将发展广告计划，以支持更多格式、目标和购买模式，并为企业与ChatGPT中的消费者互动开辟新途径。如果您是企业，并且对在ChatGPT中投放广告感兴趣，请访问openai.com/advertisers注册以获取更多更新。
始终不变的是：ChatGPT的回答保持独立和公正，对话内容保持私密，人们对其体验拥有有意义的控制权。
Update on August 11, 2026:ChatGPT Ads has now launched in the United Kingdom, Mexico, Brazil, Japan, and South Korea. We’re continuing to expand to more markets this year.
Update on May 7, 2026 : In the coming weeks, we plan to expand the ads pilot in ChatGPT in the United Kingdom, Mexico, Brazil, Japan, and South Korea.
These pilots will help us understand what works well in different regions, so we can continue improving the experience as we expand.
If you’re a business and interested in advertising in ChatGPT in these new markets, visit_openai.com/advertisers/_to sign up for more updates.
Update on March 26, 2026:Our ads pilot is focused on supporting broader access to ChatGPT while preserving consumer trust, usefulness, and user control. Guided by our_ads principles_, the early results are encouraging. We’re seeing no impact on consumer trust metrics, low dismissal rates of ads, and ongoing improvements in the relevance of ads as we learn from feedback. These positive signals support moving into the next phase of our pilot.
In the coming weeks, we’ll begin expanding beyond the U.S., starting with pilots in Canada, Australia, and New Zealand. We’ll roll this out thoughtfully in each market, learn from real-world usage, and adjust as we go. Our hope is to continue to expand to many more markets this year.
If you’re a business and interested in advertising in ChatGPT in these new markets, visit_openai.com/advertisers/_to sign up for more updates.
As we expand our pilot, our core principles remain the same: ChatGPT’s answers remain independent and unbiased, conversations stay private, and people keep meaningful control over their experience.
Originally published on February 9, 2026
Today, we’re beginning to test ads in ChatGPT in the U.S. The test will be for logged-in adult users on the Free and Go subscription tiers. Plus, Pro, Business, Enterprise, and Education tiers will not have ads. Ads do not influence the answers ChatGPT gives you, and we keep your conversations with ChatGPT private from advertisers. Our goal is for ads to support broader access to more powerful ChatGPT features while maintaining the trust people place in ChatGPT for important and personal tasks. We’re starting with a test to learn, listen, and make sure we get the experience right.
We previously shared the principles that guide our approach for advertising in ChatGPT. This test puts those principles into practice so we can begin learning from real-world use:
Mission alignment
ChatGPT is used by hundreds of millions of people for learning, work, and everyday decisions. Keeping the Free and Go tiers fast and reliable requires significant infrastructure and ongoing investment. Ads help fund that work, supporting broader access to AI through higher quality free and low cost options, and enabling us to keep improving the intelligence and capabilities we offer over time. If you prefer not to see ads, you can upgrade to our Plus or Pro plans, or opt out of ads in the Free tier in exchange for fewer daily free messages.
Answer independence
Ads do not influence the answers ChatGPT gives you. Answers are optimized based on what’s most helpful to you. When you see an ad, they are always clearly labeled as sponsored and visually separated from the organic answer.
During the test, we decide which ad to show by matching ads submitted by advertisers with the topic of your conversation, your past chats, and past interactions with ads. For example, if you’re researching recipes, you may see ads for meal kits or grocery delivery. If there are multiple advertisers, we’ll select the one that is most relevant to your chat to show you first.
Conversation privacy
Ads are designed to respect your privacy. Advertisers do not have access to your chats, chat history, memories, or personal details. Advertisers only receive aggregate information about how their ads perform such as number of views or clicks.
During our test, we will not show ads in accounts where the user tells us or we predict that they are under 18, and ads are not eligible to appear near sensitive or regulated topics like health, mental health or politics. We’ll expand responsibly as safeguards mature and we learn from this test.
As we evolve our advertising program over time, protecting user privacy and safety will remain central to how we design and scale, including guardrails to prevent narrow ads targeting. We will continue to be deliberate about who we allow into the advertiser program and build protections to reduce the risk of scams and other harmful or misleading ads.
Choice and control
You can control the ads you see in ChatGPT, including dismissing ads, sharing feedback, learning how and why you’re being shown a particular ad, deleting your ad data with one tap, and managing ad personalization at any time.
Long-term value
People often use ChatGPT when they’re actively exploring options, comparing ideas, or working toward a decision. In those moments, ads can help people discover relevant products or services they’ll love from businesses of all sizes. We’ll use early ad performance and feedback to keep improving relevance, while always maintaining a clear separation between ads and ChatGPT’s answers and keeping your data private.
More broadly, we see an opportunity for advertising in ChatGPT to be uniquely valuable for people. In a conversational interface, ads can be more relevant and useful, connecting people to new products and services that fit naturally with what they’re trying to do.
What’s next
Our focus with this test is learning. We’re paying close attention to feedback so we can make sure ads feel useful and fit naturally into the ChatGPT experience before expanding.
For businesses, we are just beginning to explore the ways different types of organizations can participate in the ChatGPT experience in an additive way. Over time, we will evolve our advertising program to support additional formats, objectives and buying models and build new ways for businesses to interact with consumers in ChatGPT. If you’re a business and interested in advertising in ChatGPT, visit openai.com/advertisers to sign up for more updates.
What will always remain true: ChatGPT’s answers remain independent and unbiased, conversations stay private, and people keep meaningful control over their experience.
本文内容采集自官方网站，排版和翻译可能与原页面存在差异。
阅读官方全文