OpenAI、Grupo Folha 和 Grupo UOL 宣布战略内容合作

从今天起，全球超过9亿的ChatGPT周活跃用户将能够获取高质量新闻，并查看基于《圣保罗页报》和UOL报道的摘要。这是OpenAI在巴西的首个媒体合作伙伴关系，也是其与全球新闻机构广泛合作的一部分。

通过与包括美国、英国、法国、德国以及现在的巴西在内的多个市场的出版商合作，OpenAI旨在将可信报道融入人工智能驱动的体验中，并以强调归属、透明度和链接回原始来源的方式，将新闻引入ChatGPT。《圣保罗页报》主编塞尔吉奥·达维拉表示：“像OpenAI这样的人工智能巨头对展示《圣保罗页报》和UOL内容的兴趣，只会强化专业新闻的重要性。”

OpenAI媒体合作副总裁瓦伦·谢蒂表示：“《圣保罗页报》和UOL是巴西最相关的原创报道来源之一。通过让他们的新闻在ChatGPT中可访问，我们希望为ChatGPT带来更有用、更及时、更贴近本地需求的答案，同时支持更广泛的新闻生态系统。”

这一合作关系为《圣保罗页报》和UOL提供了接触全球新受众的机会，也将帮助用户在ChatGPT上发现可信信息。《圣保罗页报》联合首席执行官卡洛斯·庞塞·德莱昂表示：“人工智能将定义新闻业的下一时代，《圣保罗页报》希望塑造这一未来。通过与OpenAI合作，我们将《圣保罗页报》置于这一变革的前沿，并创造新的方式来扩大可信新闻的覆盖范围、相关性和影响力。”

UOL首席执行官保罗·萨米亚表示：“人工智能平台受益于可靠的新闻来源。他们与高质量内容的创作者合作是自然而然的事。”UOL内容总监穆里洛·加拉维洛表示：“我们希望我们的新闻出现在巴西人使用的每一个环境中——并且真实信息能够尽可能广泛地传播。”巴西目前是ChatGPT全球最大的市场之一，月活跃用户超过5000万，每天交换约1.4亿条消息。

通过这一合作，Grupo Folha和Grupo UOL还将获得Codex、ChatGPT Enterprise和API的访问权限，以探索人工智能如何支持他们的新闻工作，为读者开发创新产品和功能，并优化内部工作流程和业务运营。

Starting today, more than 900 million weekly active ChatGPT users around the world will be able to access high-quality journalism and see summaries based on Folha de S.Paulo and UOL's reporting. This is OpenAI’s first media partnership in Brazil and grounded in a broader effort to work collaboratively with news organizations around the world.

By partnering with publishers across multiple markets, including in the United States, UK, France, Germany and now Brazil, OpenAI aims to integrate trusted reporting into AI-powered experiences and help bring journalism into ChatGPT in ways that emphasize attribution, transparency, and links back to original sources. According to Sérgio Dávila, Editor-in-Chief of Folha de S.Paulo, “The interest of an artificial intelligence giant like OpenAI in displaying content produced by Folha de S.Paulo and UOL only reinforces the importance of professional journalism.”

“Folha de S.Paulo and UOL are among Brazil's most relevant sources of original reporting. By making their journalism accessible in ChatGPT, we want to bring more useful, timely, and locally relevant answers to ChatGPT, while supporting the broader news ecosystem,” said Varun Shetty, VP of Media Partnerships at OpenAI.

This partnership creates opportunities for Folha de S. Paulo and UOL to reach new global audiences and will also help users discover credible information on ChatGPT. “AI will define the next era of the news industry and Folha wants to help shape that future. By partnering with OpenAI, we are putting Folha at the forefront of this transformation and creating new ways to expand the reach, relevance, and impact of trusted journalism,” says Carlos Ponce de Leon, Folha de S.Paulo's Co-CEO.

“AI platforms benefit from reliable sources for news. It is only natural that they partner with the creators of high-quality content for that,” says Paulo Samia, CEO of UOL. For Murilo Garavello, UOL Content Director, “We want our journalism in every environment Brazilians use—and that truthful information can be disseminated as widely as possible.” Brazil is currently one of the largest markets for ChatGPT globally, with more than 50 million monthly active users and around 140 million messages exchanged per day.

Through this partnership, Grupo Folha and Grupo UOL will also gain access to Codex, ChatGPT Enterprise, and API to explore new ways AI can support their journalism, develop innovative products and features for readers, and enhance internal workflows and business operations.